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Case study 05 / 14

FreshFind

Good food. Less waste.

Turn the ingredients you already have into recipe ideas with photo recognition and AI-assisted cooking inspiration.

Platform
iOS, on the App Store
Category
AI & Lifestyle
Released
July 2025
Pricing
Paid app, with a subscription
Our role
Design, build and launch

01 / The problem

Why it exists.

Most recipe apps start with a dish and send you shopping. Home cooks more often start with whatever is already in the fridge.

FreshFind starts from the ingredients. Photograph what you have, and the app suggests recipes you can cook with it tonight.

02 / What we built

What is inside.

  1. 01

    Ingredient recognition

    Take a photo of your ingredients and the app identifies them for you.

  2. 02

    AI recipe ideas

    Recipes are generated around what you have on hand, across a range of cuisines.

  3. 03

    Shopping lists

    Anything a recipe is missing goes straight onto a shopping list.

  4. 04

    Favourites and achievements

    Rate and save recipes, and collect badges as you cook more.

Your turn

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